Vita Coco
Vita Coco
When Fruist Studio called, they needed promotional images of their ambassador, Matt James, for their “World’s Largest Coconut” campaign. That meant a flight to Dallas, shooting in brutal 100+ degree heat, and making sure every shot delivered. From event coverage to product photography to a solid mix of posed images featuring Matt repping Vita Coco, I built a collection that fueled PR, marketing materials, and social content—bringing the campaign to life despite the heat.
Year
2022
Client
Fruit Studio X Vita Coco
Service
Portraits
Location
Dallas, Texas
Next
At Super Bowl LVIII, 1,400 portraits of players and fans were captured for Invisalign over three days—a 20% increase from the year prior. Through sharp creative direction and precise execution, the shoot drove over 1,200 email sign-ups and solidified the brand’s impact on and off the field.
